HOW CADILLAC BECAME “THE STANDARD OF THE WORLD”

 

Founded more than 100 years ago in Detroit, Cadillac has stood for uncompromising performance, daring design and groundbreaking technology. From developing the world’s first electric self-starting engine and pioneering the integration of computer technology into vehicles, to being the first to offer drivers a color other than black and creating the fastest family of production cars with the CTS-V Series, it’s all a part of our history. Learn more about this iconic American brand and how it has shaped—and continues to define—the automotive industry.